The Chocolate Factory was setup as an answer to a growing need in the music industry. The Internet has opened the floodgates for today's artists; it has levelled the playing field in terms of promotion, marketing, distribution, and global audience access. When promoters, labels, and potential fans listen to a song on Myspace, or via the internet, they could be comparing music that has been produced in a small project studio against those done with a significantly larger budget. Even though you may have a hit record, without mastering, it can sound muddy, weak, and lose the impact of a properly mastered song. Mastering adds that finishing sparkle - that little bit of aural gold dust to your music to help ensure that it sounds the best through any medium. The Chocolate Factory believes that Mastering is a reflection of the professionalism and maturity of an artist. Non-mastered tracks tend to sound amateur against a well-mastered track.
Is best known for his extensive studio/dj work Worldwide. His career started in the early 90's as a DJ/Engineer. During this period Michael branched out into production starting at the former Network Records Baseroom Studios working alongside some of the dance industry legends Kevin Saunderson, Mike Banks, Laurent Garnier and many more. During these years, Michael produced and Engineered literally hundreds of singles and albums and with endorsements from his peers it wasn't long before his reputation for quality and inventiveness grew and he was in demand from many of the most influential labels of the day.Michael has always had a broad love of music and he relishes the prospect of working on a wide variety of projects. As a self-professed 'all-rounder', Michael's always been keen to avoid being pigeon-holed into any one particular genre of music.In 2000, an opportunity presented itself - the chance to build a studio in the then Cable Chamber. A unique facility offering a main studio and 3 satellite studios. A dream team of producers and engineers resided in the Cable Chamber. Everyone involved were united in their objective to challenge accepted standards and change the general industry attitude towards production and mastering as a creative art.In recent years, Michael has been concentrating more and more on refining his production and mastering skills working alongside Dave Bascombe, Martin Phillips, Jim Abiss and Jagz Kooner. Michael's also very excited about new technologies and trends in the mastering and recording world which he likes to combine with his own experience and wisdom.
Has been actively involved in the music industry for over 17 years. During the course of his career Luke has performed at some of the biggest clubs and venues around the world, been signed to Sony and worked with some of the biggest artists and producers within the industry thus highlighting the versatile nature of Luke's recording career.
During this time he also owned a large studio in London. After selling the London facility, Luke created a private custom-built studio, mixing down at studios like Miloco, Unit 21, Nomis and then taking the tracks to be mastered out of house. With this valuable experience and realising the extra costs involved considering that it was the room, monitors and some key pieces of ultra-high end kit that he was using constantly in these sessions he soon set about recreating and upgrading his studio so he could do everything there.
Luke also owns djenerate the company responsible for Fabric's BodySonic dance floor and Matter's BodyKinetic dance floor. The company is currently expanding into studio electronics and is releasing some very exciting products on to the market in 2009. All of these products have been designed by Luke.
After working together on numerous projects whilst setting up the previous studio with Michael the boys were constantly being asked to master and mixdown sessions and projects for other artists/labels hence the logical evolution that became the Chocolate Factory.